Marketing Manager

Administration Assistant

ICGN Job Description: Marketing Manager 

Report:  Education Director  

Type: Permanent (Full time)

This position supports all the functions of the ICGN in a hybrid working environment.

Job Purpose

Generating maximum responses to ICGN activities through use of marketing and promotional activity. To include membership, commercial products, and services (e.g., events, courses) as well as stakeholder engagement activity such as Policy team output.

 

Key Responsibilities

  • In combination with ICGN unit managers, create, deliver marketing and promotion plans. Specifically, create multi-channel, integrated marketing campaigns to promote:
  •  
    • Courses/education
    • events (in person and online)
    • membership
    • Policy team output.

Channels to include but not limited to:

Website (promotion and content marketing)

  • direct mail
  • social media
  • press release
  • presence at physical events (e.g., stand, banner)
  • content marketing.

To include regular reporting on campaign and channel impact and effectiveness.

Brand Management

  • responsible for maintaining the integrity and consistency of the use of ICGN’s brand and ‘voice’ on all collateral, promotion, and communications.

Maintenance of brand guidelines

  • ensuring stakeholders are equipped to describe and represent ICGN appropriately. To include, but not limited to:  ICGN team; ICGN board; other members; (event) partners/sponsors; suppliers/contractors.

Data

  • Oversee and enhance ICGN database quality in accordance with GDPR in liaison with relevant ICGN Team members.

Other duties

  • Perform other duties from time to time in line with the needs of the ICGN

Education & Experience

  • B2b marketing campaign plan development and implementation, across multiple channels. Ideally with experience of (some combination of) membership organisations, live and online events: courses/education: policy team output.
  • Awareness of current trends and developments in marketing, including data/tracking, the role of social media channels in b2b marketing,
  • A CIM or similar qualification would be an advantage

Key Competencies

  • Excellent verbal, written and presentation skills – the postholder will be responsible for developing, presenting, and reporting on campaign plans.
  • Listening skills – the ability to understand and interpret accurately and succinctly ICGN membership and other units’ objectives
  • Planning and organising, ability to multi-task, attention to detail, information and monitoring, communication skills, confidentiality, integrity.

About the International Corporate Governance Network (ICGN)

ICGN is a global membership organisation, led by investors responsible for assets of around $70 trillion, that convenes financial market participants to develop, promote and embed high standards of corporate governance and investor stewardship worldwide to preserve and enhance long-term value, contributing to sustainable economies, societies, and the environment.

This is achieved through a comprehensive international work programme based around three core activities:

  • Influencing public policy and market practice through the promotion of ICGN Principles, thought leadership and regulatory engagement.  
  • Convening impactful global events with unrivalled networking opportunities, knowledge-sharing, guidance, and collaboration.
  • Inspiring professionalism and personal development in governance and stewardship practice through education and training opportunities.

ICGN Members are based in over 40 countries - largely in Europe and North America, with growing representation in Asia. For more information visit www.icgn.org. 

ICGN Flagship Policy Principles

ICGN’s policy work is guided by the ICGN Global Governance Principlesfirst introduced in 2001 and most recently updated in 2021. The ICGN Principles are developed largely from an institutional investor perspective and are intended for application by companies of all types. The ICGN Principles are used by many ICGN Members in their voting polices, company engagements and investments; and are often referred to by Governments in the development of national codes and guidelines.

The ICGN Global Governance Principles are complemented by the ICGN Global Stewardship Principles, first introduced in 2003 and most recently updated in 2020, which provides guidance for investors in discharging their fiduciary duties as responsible stewards on behalf of beneficiaries. This is supplemented by the ICGN Model Mandate, published by the ICGN in partnership with the UN supported Global Investors for Sustainable Development Alliance, providing example terms for asset owners to consider when incorporating governance, stewardship, and sustainability into investment management agreements.