EXECUTIVE REMUNERATION  THE CAUCUS RACE?

 

A Report to the International Corporate Governance Network.

 

July 2002

 

‘What is a Caucus-race?’ said Alice.

 

‘Why,’ said the Dodo, ‘the best way to explain it is to do it.’

 

First it marked out a race-course, in a sort of circle, (‘the exact shape doesn’t matter,’ it said) and then all the party were placed along the course, here and there. There was no ‘one, two, three and away,’ but they began running when they liked, and left off when they liked, so that it was not easy to know when the race was over. However, when they had been running half-an-hour or so, and were quite dry again, the Dodo suddenly called out, ‘The race is over!’ and they all crowded around it, panting and asking ‘But who has won?’

 

This question the Dodo could not answer without a great deal of thought, and it sat a long time with one finger pressed upon its forehead, (the position in which you usually see Shakespeare, in the pictures of him,) while the rest waited in silence. At last the Dodo said, ‘Everybody has won, and all must have prizes.’

 

Alice in Wonderland, by Lewis Carroll, Chapter Three.

 

***

 

 INTRODUCTION

 

1.      The subject of executive remuneration, a word with which even native English-speakers have difficulty, dominates discussions of corporate governance. There are two reasons for this: nothing fascinates the average reader more than the ‘how much?’ question. At a more sophisticated level, boards awarding themselves money from their shareholders’ assets potentially creates a direct conflict of interest between the owner and the agent that is not present in almost all other areas of managerial activity. Unfortunately, because there is little consensus between company managers and their owners’ other agents, the institutional investment managers, about this area, the debate drowns the perfectly sensible discussions about other areas of governance that may have a more direct effect on the long-term success of the companies concerned. It also consumes large amounts of time, for company managers and investors alike, with limited effect.

2.      The ICGN has asked this committee to see whether we can agree between ourselves what features of executive compensation schemes are most likely to meet the needs of both the company managers and the investing institutions and their clients. This report is the outcome of our discussions. The Committee has been carefully constructed to have contributions from institutional investors from different economic and social models, from the remuneration and executive search consultancy world, and, most important, a senior HR executive from a truly global company. The risk is that, with such a diverse membership, we might only have been able to agree on a ‘lowest common denominator’ structure, but I hope that, in the event, we have made more progress than that.

3.      We present our conclusions to the ICGN for discussion and approval, and believe that this paper will help create a consensus about the structure of remuneration packages around the world that both company and investment managers will accept. They represent guidance to what we see as best practice for remuneration committees and investors, in the same way that the OECD has published a more general view of corporate governance.

 

BEST PRACTICE FOR REMUNERATION

 

4.      The fundamental requirement for executive remuneration reporting is TRANSPARENCY. The base salary, short-term and long-term incentives, as well as other payments and benefits for all main-board directors, should be published (paragraph 52).

5.      Remuneration committees should publish statements on the expected OUTCOMES of the remuneration structures, in terms of ratios between base salaries, short-term bonuses and long-term rewards, making both ‘high’ and ‘low’ assumptions as well as the ‘central’ case, (paragraphs 43, 53).

6.      We accept that share OPTIONS, although not ideal vehicles, will continue to play a part in remuneration packages. We believe they should not be the only means of creating longer-term incentives. They should also be issued regularly, rather in one large batch. This should obviate the need for repricing. In exceptional circumstances, a company should put any proposal for repricing to its shareholders through a vote at an annual meeting. Shareholders would be better served if the vesting period for options was to be no less than three years in most circumstances, (paragraphs 37-42).

7.      The Committee supports the attempts by the IASB to make the true cost of options (and any other benefits) a charge to the revenue account (paragraph 35).

8.      The Committee recommends that a remuneration report be presented as a separate voting item at every annual meeting (paragraph 54).

9.      Remuneration Committees should have the ultimate say over the appointment of and terms on which remuneration consultants are recruited (paragraph 48).

10. Companies should not lend to their directors, or set up remuneration schemes by which executives are substantially incentivised separately from the outcome to shareholders (paragraphs 29, 43).

11. The Committee is opposed to the payment of cash TRANSACTION BONUSES on the completion of take-overs or mergers (paragraph 34).

12. Investing institutions need to increase the resources being addressed at the analysis of remuneration resolutions (paragraph 51).

 

BACKGROUND

 

13. The world of executive remuneration is dogged by a series of clichés. Compensation has to be designed so that companies can ‘recruit, retain and motivate’ their senior staff. Investors increasingly demand ‘transparency’ in the reporting of executive rewards. In some countries this is very much against the prevailing culture, and many have observed that transparency is not the same as illumination, with highly complex structures being revealed that baffle almost everyone, including the beneficiaries.

14. There is little doubt, however, that executive remuneration has risen at a much faster rate than average earnings in all the advanced economies. This is true both for base salaries and the combinations of bonuses and share-related rewards. Studies in the US and UK, where there is greatest transparency, have shown this without much doubt. Shareholder representatives would not, and could not, object to this if the performance of all the companies whose executives had been so richly rewarded had been superior. Almost all investing institutions that have opined on the matter have taken the view that they have no objections to rewarding highly successful executives, but that take great exception to high levels of compensation paid to average and below average performance, and particularly to ‘rewards for failure’.

15. We cannot ignore the societal impact of what seem to be unfair or disproportionate rewards being received. At one extreme there will be some people to whom any compensation above an arbitrary multiple of average earnings in an economy is wholly unacceptable. Our suggestions will not appease them. On the other hand, if the electorate as a whole reacts against a system that enables people to be remunerated on a basis that seems unjustifiable to any reasonable mind, then the managerial capitalism that dominates the world at present may be under threat. Our recommendations are aimed at fair-minded people of all kinds – managers, investors and electors.

 

 

ANALYSIS

 

‘RECRUIT, RETAIN AND MOTIVATE’

 

16. Almost every statement of remuneration policy has this rubric included in it. While it is clearly true that these are the aims of any such policy, we have separated the three elements out to see whether a single structure can satisfy all these aspects. The role of senior managers of companies, particularly chief executives, is a leadership one. A successful leader is a relatively rare commodity, and is commensurately valuable to a company and its shareholders. The cost of failures of leadership can be very high in terms of loss of shareholder value. A leader will have the ability to think strategically and evolve strategies and a vision that gives a business competitive advantage. In addition the leader will have the influencing skills that carries the business with them. Part of the role is to judge the point at which the leader’s own rewards threaten the franchise of the business with its customers, employees, shareholders or society as a whole.

17. A further element of HR policy is the development of the existing internal talent, a more reliable means of identifying future leaders than external recruitment.

 

Recruitment

 

18. The design of a pay package that will attract the best executives, or, for that matter, the best clerical staff, or new graduates, is essentially a market matter. If there is a limited cohort of people qualified to do a particular job, enough needs to be offered to the candidates to attract them to move from their current post. Although pay is a clear measure of this market level, it is not the only one. Working conditions and job security are among the other contributors to the decision any candidate will make; consultants in Europe have also mentioned the reputation of the recruiting company and the ethos of the prospective colleagues as being important components of a decision to move jobs. For very senior executives, the prospect of making substantial capital sums through share schemes is a significant element. In recent years there has been a claim that, since business has become more global, and executive talent more mobile, every country is competing for top talent. This has led to a race to the top, with US-style packages being designed outwith the US itself.

19. Is there evidence that there is really a global market in talent? There is some indication that non-nationals have become more common at the top of companies in many areas of the world. In the UK, for instance, according to a study by Spencer Stuart, more than 10% of the FTSE 100 top companies, have a non-national as either Chairman or Chief Executive against fewer than 2% a decade ago. . In Australia, several large organisations have attracted non-native CEOs, including AMP, Westpac, Coles Myer and BHP/Billiton. Only in Japan and for Japanese nationals has this been almost completely absent.   The only examples have been in companies where foreign business partners have become involved in companies, for example Nissan. In Japan, the lack of foreign imports in management stems from several factors: the language and culture of Japanese corporate life is quite different from that of the Anglo-American experience. In addition, it suggests that there may be chronic under-reward in financial terms for senior Japanese executives, making it almost impossible to attract non-nationals to work there. Executives in some business sectors, notably IT, financial services and pharmaceuticals, seem more internationally marketable than those in, say, retailing or utilities. This is a two-edged argument. If this trend is already apparent, but executive compensation packages are still so different; does this indicate that a further levelling up to US standards is necessary, or unnecessary? McKinsey & Co, in a paper to the AESC Conference by Nicolaus Henke and Bernd Uhe in December 2001, referred to executives being ‘company mobile’ but ‘geographically loyal’ which suggests continuing stickiness in the global talent market.

20. The consultants opine that a base level salary of between 20 and 25 per cent above their current level is required to tempt someone away from their current post. The second cliché contained in most remuneration policy statements is that the target is to pay ‘top quartile’ rewards to its senior executives. Few, if any, companies will pitch basic salary at median or below.  This leads to what has become known as the ‘Lake Wobegon Syndrome’. In Garrison Keillor’s portrait of this fictional mid-Western town, the inhabitants pride themselves that all their children are above average. Older British voters may recall the government minister in the 1960s who was reported as seeking to have everyone paid above average earnings. If no one is prepared to pay below median base salaries, the leap-frogging of basic pay that has been a feature of recent years is inevitable. This has been the unintended consequence of greater transparency. While consultants had previously been able, through their own experience, to judge the range basic pay for senior roles, the publication of the information makes every executive aware of the going rate. Few will be prepared to see their own salary at a lower level than their peers. McKinsey & Co’s WFT Studies 2001 included a distribution diagram of companies' ratings of their own executives. Companies rated 91% of their executives in the top three quintiles of talent (ranging from ‘Stars’ at 8% to ‘Strugglers’ at only 2%, with 43% being rated as  ‘Meeting all Expectations’). This is statistically as unlikely as the Lake Wobegon complacency.

21. Because every company will have a slightly different compensation policy, it would be foolish and of little value for this committee to suggest what level of base salary (expressed in percentages of comparable roles) is desirable. All we can do is point out the statistical consequence of aiming at the median. What we can recommend is that total remuneration packages reflect the level at which base salaries are set: the potential total reward for those who are appointed on relatively low base salaries should be higher than for those whose base salaries (‘non-risk pay’) are already in the top quartile.

22. It is the structure of risk pay that creates the greatest concern. Badly designed, it may give entirely the wrong incentive to the executive concerned. The third commonplace statement made in remuneration reports is that the total compensation packages are designed to ‘align management and shareholder interests’ and it is worth pausing here to consider whether we can define structures that may achieve this, and others we can agree are unlikely to do so. The economist Robin Marris has written that ‘the search for a perfect control contract between shareholders and managers is inevitably doomed’. While that may be true, the Committee believes that some universally accepted ground rules would help move the debate along.

23. Management interests have often been caricatured as follows: to make as much money as possible, over as short a time as possible, and with as little risk. This is unfairly crude as a description, but exceptions are not plentiful. Only rarely do we see senior executives refuse rewards (three directors of Pearson, and the CEO of WPP, turned down bonuses for 2001); many more go cap in hand to their boards to complain how poorly they are rewarded against their peers. We shall examine below  evidence that compensation is not the only real motivation for senior executives.

24. There are two further complications. There is some anecdotal evidence that highly paid executives are refusing to join the quoted company boards because this would reveal their earnings to the world. Secondly, there seems a mismatch between the life of most executive schemes and the life expectancy of executives in their current jobs. Whereas incentive schemes may last for ten years, the average tenure of a CEO in the US and UK is below five years. There may be an element of cause and effect here, in that many of the schemes pay out over three years, giving the CEO the opportunity to take the money and ‘seek other challenges’.

25. Shareholders interests are more complicated. First of all, we have to identify which shareholders we are concerned about – investors at the start of the measurement period may be very different from those paying the reward at the end of the period. Because a share register changes rapidly over time, it may be thought that we should take the view expressed by the economists John Kay and Aubrey Silberstone, that there is no such thing as ‘long-term shareholder interest’. However, despite the short average holding period of a company’s shares that is derived from turnover rates, this includes some holders who trade the same shares many times in a year, some who trade part of their holdings actively, and some who deliberately index-track. The average shareholder in a company has some shares in it for much longer than the crude arithmetic suggests, and certainly longer, on average, than the measurement period for company at-risk pay schemes. How does a shareholder judge the success of a company? Over the very long term, the share price does reflect all the elements that indicate the health, or otherwise, of a company - profits, dividends, management strength, long-term prospects. However, as we have seen in the late 1990s, there are periods of bubble where share prices do not reflect any of these elements to any sensible extent. Yet many at-risk pay schemes made thousands of executives rich while the shares in their companies may have made their investors poor. Perhaps appropriately, it was ‘The Beggar’s Opera’ that ‘made Gay rich, and Rich gay’, in the aftermath of the South Sea Bubble in the 1720s, since so many brilliant people had been beggared while the directors had enriched themselves. Most institutional shareholders also prefer to reward managements for good relative performance against their peers, rather than simply for participating in a bull market. It is certainly the view of the Committee that the current normal time-scale for measuring management success for at-risk pay is inappropriate, at three years.

26. The greatest correlation in basic pay scales is between the size of the enterprise and the reward. The following table is taken from the Arthur Andersen Directors’ Remuneration Report 2001, covering the FTSE 350 companies in the UK:

 

Market Capitalisation                             Salary of Top Full-Time Executives

#m                                                                                     #

 

200-500                                                                           278,791

500-1,000                                                                        325,501

1,000-2,000                                                                     371,105

2,000-4,000                                                                     417,933

4,000-8,000                                                                     549,842

8,000-16,000                                                                   570,843

16,000-32,000                                                                756,368

more than 32,000                                                            797,502

 

We shall return below to the question of whether such a correlation create perverse incentives. The Committee accepts that this is almost an inevitable feature of remuneration, although it is crude. Some analysts have tried to measure management jobs through an assessment of complexity, on the basis that managing a large domestic, regulated utility may require fewer skills than a medium-sized high-tech multinational. Even if we accept size as a criterion for base salaries, we than have to define what measure of size should be used. Market capitalisations may be, as we have seen, ephemeral. In a world of intellectual property, assets employed may not be the ideal measure. The number of employees gives some indication as to complexity, as does the number of separate operational locations. Profits themselves are probably too volatile and subject to some manipulation to represent a reasonable basis for fixing base salaries. Revenues seem to be the best proxy for economic impact, although this does not capture the distinctions between, say, a commodity business with tiny margins, or a start-up. Without creating another complex formula, that might not meet all eventualities, it must be for remuneration committees to make judgements on these matters, but they should not simply accept the measure that indicates the highest level of base salary.

 

RETENTION

 

27. Retaining staff is tied up with the overall remuneration package, and cannot really be separated from the ‘motivation’ element. Every company will track its staff turnover. The British Post Office is reputed to see a 40% staff turnover every year; GE in the US deliberately seeks to eliminate the lowest decile of its performers each year. Most companies will feel that a turnover rate of staff of between 10 and 15 per cent is acceptable. If it is much higher, then this suggests either that pay is below the market rate, or that the atmosphere in the company does not induce any staff satisfaction or loyalty. If turnover is much below 10%, senior management should examine whether overall pay levels are too high, or that the quality of employees is, on average, so low that the company is not seen by its competitors as a pool of talent. It is, of course, theoretically possible for low staff turnover to be because the workforce is generally contented, and has heard too many horror stories about conditions in other companies to want to change jobs.

28. Employment contracts do not seem to be effective retention mechanisms. In the US, UK and other jurisdictions the courts take exception to contracts that restrict the right of an individual to sell their services as an employee to whoever they wish, and over-restrictive non-compete clauses are usually thrown out.  Australian experience suggests that reasonably restricted non-compete clauses of a year, or even more, are enforceable in law. Any employee who has determined they wish to leave to join another firm, but is asked to serve out a long notice clause becomes a risk to their current employer. Disaffection is contagious, and most people are put on ‘gardening leave’ before being allowed to take up their new post.

29. The sacrifice of a potentially rewarding incentive scheme can provide an incentive for an employee to stay in their current job. Deferred bonuses are another mechanism by which retention is engineered. PepsiCo has recently announced a new contract for the Chairman and CEO of Quaker Oats, (recently acquired), which guarantees him $19.7m simply for staying in post for at least the next 18 months. It has become a common feature of senior management moves that the new employer compensates the executive for any bonuses left behind, and similar or better incentive packages are offered in the new job. Another recent development in the US has been the lending of substantial sums to senior executives. In the UK such loans, while not illegal unless explicitly for the purchase of shares in the company, have to be declared and are frowned upon. It certainly is questionable why a company should have to become banker to its executives. If the loans are commercially sound, banks, not other businesses should make them, and, if they are not commercially sound, they should not be made. They are purported to be another element of ‘retention’ strategies, in that the idea is that an executive would be unable to repay a loan made if approached by an alternative employer. This ignores the possibility of the new employer making a similar loan. We recommend against such loans.

30. Employment contracts became a much-debated element of pay structures, a debate stimulated by high-profile examples of senior managers sacked by their boards for underperformance. In many examples, the remaining length of the employment contract triggered the payment of a ‘golden parachute’ in compensation for the unexpired portion. Long contracts are much less widespread in the US, and have almost disappeared in the UK. They remain in other countries such as Australia, where three years is not an uncommon feature for CEOs, particularly ‘foreign’ imports. While the offer of a long fixed contract may help in recruitment, the evidence is that such policies only benefit the employee when something goes wrong, and not the current employer when the executive becomes subject to blandishments from an alternative one. Companies should certainly insist that departing executives mitigate any claim against them for loss of office, perhaps by paying compensation over the period of the unexpired contract, or until the executive is re-employed elsewhere.

31. We are attracted by the idea promulgated by Paul Myners, the author of a report on institutional investment in the UK, that termination payments for executives (other than for cause) should be made by reference to the value of the company’s shares on departure relative to that on appointment. The executive would be allocated (either notionally or actually) a number of shares equivalent in value to one year’s salary. Those shares would be the value of the compensation for loss of office. If the executive had presided over a collapse in the share price, the compensation would be similarly affected. Where the loss of office was despite a sharp rise in the share price, compensation would be substantial.

 

MOTIVATION

 

32. This is the area of greatest confusion and complexity. The first thing to point out is that the form of incentive will dictate the behaviour of the executive. Investment managers know this very well. If they are to be measured against a clear benchmark, they know that their business risk is to depart markedly from the components of that yardstick. This is true whether or not the client might benefit from such an approach. If the incentive scheme put in place for an executive depends on the achievement of beating an earnings per share hurdle over a three-year period, then all senior management focus will be to achieve that goal. If the benchmark is set against a peer group, it will be a bold, or highly self-confident, management that follows a completely different strategy to its competitors.

33. As with recruitment, compensation is not the only motivational factor for executives. In many countries there are non-compensation elements that are important contributors to executive satisfaction. In France and Japan, for instance, there are expenses and perquisites, (known as ‘jetons’ in France), that can compete with salary and bonuses in importance. They may range from company cars and drivers to membership of exclusive golf, or company, clubs. In the UK, it is not unknown for senior executives to take high-profile, but lesser rewarded, jobs in the hope of ennoblement – yes, even in the 21st Century - since this is really the only way for successful businessmen to break into politics.  Some of these non-cash payments are driven by tax, and some by cultural, considerations, which simply emphasises the difficulty of prescribing one solution to the compensation conundrum. The introduction in the US of a limit on cash compensation for executives that can be charged to profits has had a perverse effect: the increasing emphasis on share options as a way of rewarding senior managers. They have the added advantage of being tax efficient to both company and executive. It seems unfortunate that the structure of worldwide executive remuneration is driven by US tax (and, as we shall consider below, accounting) considerations.

34. The normal structure of incentive packages comprises two elements: short-term and long-term. Short-term bonus payments are usually made in cash, with long-term elements increasingly being made in shares, either options or restricted share issues. As a generalisation, short-term bonuses are structured to be awarded against specific objectives agreed by the board and the executive at the start of the year. Some of them will be financial, and some will be non-financial. It is impossible (and probably undesirable) for outsiders to determine whether these criteria are the most appropriate, and many of the decisions are subjective, rather than objective. They are seen as a way of indicating to the executive the board’s view of the executive’s performance during the year, and, as such, are both aimed at retention and motivation. Sometimes the decisions are a way for the board to indicate to the executive that they are underperforming, as a step on the road to dismissal. Since base salaries are, as we have seen in paragraph 26, correlated with the size of companies, there is an implicit incentive for executives to seek to increase the size of their companies through bids and mergers. Even more insidious is that large short-term cash bonuses have been awarded on the completion of substantial corporate transactions. The rationale has been that executives will have worked beyond the call of duty to execute a ‘transforming deal’. Set aside for the moment the evidence that over 50% of acquisitions destroy shareholder value for the buyer, we question whether such bonuses are not offering perverse incentives. It may seem much more rewarding and enjoyable to participate in a very public bid for another company rather than to manage what is already owned. The outcome of such bids and mergers is often not apparent for many years. If these truly are ‘transforming deals’ that fact will emerge over time, and executives should certainly be rewarded for their strategic insight. It is not a reason for instant gratification. The Committee is opposed to cash transaction bonuses.

35. What level is set for these short-term bonuses? There seems to have been an increase in the target set for short-term/annual bonus possibilities.  A paper by Conyon, Peck, Read and Sadler (The Structure of Executive Compensation Contracts: UK Evidence) published in Long Range Planning 33, shows a mean distribution of CEO compensation in 1997 of 54% salary, 24% short-term bonus and 22% non-cash long-term incentive plans or options. The paper also shows that the total cash pay of CEOs rose by 22% over the previous year.

36. It is the structure of long-term at-risk pay that causes most of the friction between company boards and their shareholders. Most of these are share-based in some way, either options or restricted shares. Some have hurdles imposed on their award, others, notably in the US, have none. It is the view of this Committee that it is in this area that the greatest conflict between executives and shareholders arise. At its crudest, a share option gives an executive a reward only if the share price rises over time, and therefore aligns the experience of the executive and the shareholder. Share options have the virtue of simplicity, both for the executive and the shareholder. Against that, share options really only measure whether or not there is a bull market (since share price performance is much more strongly correlated with general market conditions than with management performance over the short term). In addition, there is little or no transparency in the cost of the award of options to executives. The ICGN has a standing committee looking at accounting matters, and it is not the business of this Committee to invade that space, but the Committee supports the attempt by the International Accounting Standards Board to bring the cost of options onto the profit and loss accounts of companies. We would echo Warren Buffet’s question that, if options are not remuneration, what are they? If they are remuneration, where do they appear in profit statements? The costs of other incentives (e.g. pensions) should also be expensed. This cannot be applied only in one country, and needs international agreement.

37. The lie to the idea that options always align the shareholder and the executive comes particularly in the plea that seriously out-of-the-money options should be repriced. There is no arguing that holding such options may seriously demotivate executives, knowing that they could work for years without achieving any long-term benefits. However, there is an implicit assumption that a rise in share price is somehow all due to the superior skills of the executives, whereas a fall is a consequence of a malign external influence. Perhaps some of the executives who are complaining that their shares are trading well below the exercise price of their options were part of the problem, and shareholders might be happy for them to be so demotivated as to leave without costing them any more.

38. Part of the problem is that options are often awarded in one large block, rather than on an annual basis. Because stock markets can suffer from irrational exuberance, it makes little sense to make large one-off grants. Regular grants will ensure ‘dollar cost averaging’ and will more accurately replicate the experience of the average shareholder.

39. There is little consistency around the world in reporting the worth of share option grants. Too often, the value of the shares at the strike price is the only figure mentioned. There is plenty of experience of valuing options, but, in most cases, the life of the option is measured in months, or three years at most, whereas executive options can have a life of ten years.

40. In many cases, there are no conditions attached to the vesting of options granted to executives except one of timing. This seems to run counter to the argument that these are rewards for management success, rather than simply for a bull market. Other problems with options have arisen. If conditions are attached to the grants, often they are not published at the outset, and remain at the discretion of the remuneration committees or boards. The phenomenon of ‘re-testing’ has also become a feature of many grants. If vesting is conditional on meeting some profits or relative share price performance hurdle, this event can be postponed from year to year, increasing significantly the possibility of meeting the benchmark. All these features reduce the risk element in the granting of options. This has led many to question whether such awards do not have many of the features of guaranteed long-term bonuses.

41. The other method of reward, which has had a vogue in the UK, is the Long-Term Incentive Plan, or L-TIP. In these schemes, restricted shares are issued (or bought, or notionally bought), and they are transferred to the executive on the achievement of the benchmark attached to them. The most common measure has been total shareholder return relative to either the market as a whole, or the closest domestic or international peer group of stocks. In most cases, no award of shares is made if the total return is below the median, with the maximum award being made if the company’s total return is in the top decile over the period. A variation on this is the award of matching shares. The executive invests real cash (often on receipt of a short-term bonus) and the company undertakes to give shares provided that the benchmark is attained.

42. As can be understood, long-term incentive schemes have become very sophisticated and complicated. Advisers have been quick to exploit the gaps and inconsistencies in institutional remuneration policies. This is the first obvious area of conflict between the executives and the shareholders. The executives say that they wish to have a clear, easily understood scheme, by which they can measure, on a daily basis if necessary, the wealth they are earning. Investors, on the other hand, are trying to reward real management skill, which is much less straightforwardly a matter of the share price. Investors want to reward good managements in difficult industries and in bear markets. Plain share options do not do this. Perhaps the problem stems from the fact that the measurement of investment management performance is almost always a matter of relative success, rather than simply an absolute return. This has changed over the past few years of declining share prices, with absolute return funds gaining adherents, but it is still true for the bulk of the institutionally managed funds. Our conclusion is that share options will probably continue to be an important constituent of long-term incentive schemes, however imperfect they are, since they are highly valued by executives. However, we believe that awards should be regular, with performance hurdles that are not subject to too much discretion from Remuneration Committees after their issue, and that they should not be the only long-term incentive. The total package should contain several different elements. Although this sacrifices simplicity, it may be more effective in meeting all eventualities and in aligning shareholder and management interests.

43. The question that has not yet been asked is how large these rewards should be. The danger of getting this wrong could cost a company more than the reward to the executives. We have seen several instances where the disclosure of the compensation packages of Chief Executives has had serious effects on the perception of a company by its customers, staff and shareholders, sometimes with long-term consequences, even to the continued existence of the company being threatened. Reputational risk is high on the agenda for all boards, in many areas. The potential damage to a company of misjudgement on rewards can be as great as an environmental scandal, and remuneration committees must treat this risk seriously. The recent revelations about Enron, where senior directors seem to have been participants in Special Purpose Vehicles where they could benefit even if the company as whole did not, illustrates the dangers of such rewards. The Committee strongly believes such structures are entirely inappropriate. There has been a move towards what Frank and Cook (1995) have described as The Winner-Take-All Society (New York: The Free Press). Tournament theory suggests that the ‘larger the gap between the pay of the Chief Executive and the next level of the firm induces more effort, other things being equal, from the CEO’s subordinates’ (Professor J.R.Shackleton of Westminster Business School). The emergence of the ‘celebrity boss’ has been part of reason for this focus on CEO pay.

44. It is always difficult for an outsider to analyse with any precision what levels of remuneration in a company should be. The observer can only react, with the benefit of hindsight, when a board has made an error of judgement. Investors (and the press) should be sophisticated enough to understand when rewards are earned and when they are disproportionate, and it would certainly help if institutional investors applauded high figures truly earned by the executive concerned. Some institutions have begun to suggest ratios of reward structures, between base salary, short- and long-term rewards. These ignore all the non-pay benefits that are characteristic of some markets, but do give a guide to what might be acceptable. One suggestion (by Tony Watson, CEO of UK investment manager Hermes Pensions Management) is that a ratio of 1:1:2-4 might be acceptable for exceptional performance. The policy of GlaxoSmithKline, in its briefing document ‘Performance with Integrity’ suggests, as an illustration, a ratio of 1:1:1.25 for ‘above target’ performance, or 1:0.5:1 for ‘on target’ performance.  The first formula suggests that a consistent top decile manager might expect in total to receive annually between four and six times the notional basic pay. An average performer might receive a total of no more than twice basic salary. An underperformer might not receive anything but the base income. In large companies, these would be very substantial sums for the successful executive, but might still be proportionate to the responsibility and value added. What all investors find difficult to countenance are disproportionate rewards for a single person. It is impossible to believe that any individual is worth hundreds of millions of dollars a year. Despite the ‘Winner-take-all’ theory, such payments may, if taken to extremes, undermine the morale and pay structures of the ‘marzipan’ layer of executives, or create such competition for the top job, the only one with excessive compensation, so that succession politics, rather than business management, is the order of the day. It is a matter of judgement again whether there should be a cap to the possible rewards to an executive. In designing these schemes, too little work has been done on possible outcomes. Monte Carlo simulations would give boards and their remuneration committees greater confidence about the likely level of reward under extreme circumstances, and whether they would be comfortable with such outcomes. The Committee recommends that the results of such testing should be part of the remuneration report when the scheme is initiated and voted on. It should include estimates of outcomes on various assumptions, with a ‘high’ and ‘low’ range as well as a central estimate.

 

DESIGN AND CONTROL

 

45. It is boards of companies that must continue to take responsibility for the design and control of executive compensation schemes. This task is often delegated to a remuneration committee, and these, in turn, make use of external consultants in the design of structures.

46. The first thing to determine is who should sit on whatever body is responsible for designing and recommending compensation structures. It is difficult to believe that anyone can seriously defend those who will benefit from a compensation scheme being party to its approval. On the other hand, it would be odd if a CEO was not involved in the design of senior executive remuneration structures at all. The sensible and pragmatic solution is for the CEO to participate in discussions about the company-wide structure, but for no executive to be a voting member of whatever committee approves the results. There is room for argument about whether a company Chairman should be involved. Chairmen who are full time employees are clearly disqualified in the same way from serving on the decisive committee. Unlike other external directors, an effective Chairman should not be truly non-executive, the job being to manage the board, monitor and mentor the Chief Executive, and to be a public voice and representative of the company. Consequently a Chairman will typically be much more involved and quasi-executive, and that could make it difficult for the person taking that role to be wholly independent of the executive.

47. It is the clear independence of those making the decisions about compensation structures upon which the outside shareholders depend. All outside directors believe themselves to be resolutely independent, even if, or perhaps because, they were previously executives of the company, or professional advisers to it, or are related to the executives, or have the executive of the company on their own boards. While such contacts do not disqualify a director from serving on a board, it would be better not to have these apparent possible conflicts of interest intervening in discussion about executive pay.

48. The committee or board that determines compensation structures will clearly need to have input and advice from professionals in the field. One question is to whom these consultants should report. Conyon, Peck, Read and Sadler (op cit) found that ‘Remuneration committee proposals to the main board about pay levels and structures are based on information received from the company’s human resource department. The information collected by the company is done in conjunction with advice from professional advisers outside the company….. In consequence, the remuneration committee does not usually hire its own separate advisers, or influence its terms of reference.’ If a consultancy firm does a large volume of business with the company, and is appointed to those tasks by the executive, is there a danger that the advice given to the independent committee of directors is contaminated in some way? Would it be better to have a separate consultancy advising the remuneration committee, which would be forbidden to do other work for the company? In these cases, the consultants would be appointed by, and be responsible to the committee itself, and clearly not to the executive. We conclude that, although the appointment of remuneration consultants should usually be jointly agreed between the Remuneration Committee and the executives, the Remuneration Committee should have a veto over appointments and the terms of those appointments.

49. While the number of pages devoted to remuneration matters in annual reports has expanded dramatically, this has been at the expense of clarity and simplicity. The investing institutions do not generally spend much resource in analysing these reports. The reason for this is clear – their clients do not pay them more for such work, and it is highly labour intensive. There are external services doing the work, and some industry bodies, but remuneration structures are things of immense subtlety, and, to use another cliché familiar in this field, the devil is in the detail. It has been very difficult to encourage the institutions to work together in this area. For instance, in the UK in the early 1990s, the Association of British Insurers and the National Association of Pension Funds could not agree on the favoured structure of long-term incentive plans. The ABI favoured share options with earnings per share hurdles, the NAPF favoured L-TIPs based on total shareholder returns against a suitable peer group. It is no wonder that companies threw their hands up and simply designed schemes that they believed would command enough support from both bodies to be carried through

50. If the body designing compensation packages simply states its policy as being designed to ‘recruit, retain and motivate’ and to offer the ‘prospect of top quartile compensation’, the shareholder is in the dark. It has been suggested that the committee or the board itself should have explicit, written mandates that should be published.

 

SHAREHOLDER MONITORING

 

51. Although there has been an increase in the amount of time and effort given to monitoring executive compensation packages among many institutions, it has been very patchy. In the US, it has been almost exclusively the State or Taft-Hartley funds, together with institutions such as CREF, which have been making this investment. The pension funds of commercial businesses have been conspicuous by their absence, and with their close integration with executives, it is not surprising that this has been the case. In the UK, with the 1995 Pensions Act introducing an element of member representation on Trustee bodies, there has been more distance from the sponsoring company, and greater efforts made at monitoring. The commercial investment management companies have not believed that this is their prime role, and have needed to be prompted even to analyse these structures, or vote on them when they are put to shareholders. The emergence of a vibrant hedge-fund industry will exacerbate this problem. Hedge-fund managers are not typically interested in the stewardship role of the longer-term institution, and often do not even seek to exercise the votes of their ‘long’ positions. The situation for stock that has been borrowed to create their ‘short’ positions is even more clouded in uncertainty. There has been greater pressure put on institutions to act as fiduciaries in this, as in other fields, notably in the recent statement by President Bush in the US and the Myners Review in the UK. It is a clear necessity for the institutions to increase the resources being put into these matters. Even if it is proving difficult to charge the ultimate clients higher fees to provide the income to meet the additional costs, the institutions are fiduciaries, and need to do more than simply ‘tick the box’ on remuneration resolutions. Many companies are aghast at the relatively low level of time, thought and intellect being addressed in this area of the average institutional investor.

52. For shareholders to exercise their stewardship role, either directly or indirectly, requires a level of disclosure. While, as we have noted, this has sometimes become overwhelming, with disclosure and complexity obscuring, rather than enhancing, transparency, it might be sensible to agree some basic levels of disclosure in the annual report, with greater detail being available either on-line, or in supplementary documents such as 10-Ks. What should such a statement contain? The first need is for the board, or its remuneration committee, to disclose what its policies are (as suggested in paragraph40 above). The second requirement is to disclose all the benefits, both monetary and non-monetary, that have been paid to executives in the period under review. Complex questions about, say, the value of pension enhancements are involved here, but need to be disclosed. This may prove a difficult break from the traditional secrecy about pay that is so prevalent in some countries. The need for such disclosure is that trust between the investor and boards has broken down on this matter. It is of great moment that Deutsche Bank is to disclose executive remuneration in its 2003 Annual Report. Despite these difficulties and possible unintended consequences, the Committee believes that full reporting of remuneration is a necessary prerequisite for any sensible discussion of this subject.

53. The third basic requirement is that proposed new compensation structures should be analysed for possible outcomes. This should clearly be done by the company’s board anyway, but a brief outline of the conclusions would prepare shareholders for payments to be made in three or more year’s time, and might neutralise comment when they are actually due.

54. Fourthly, it seems desirable to give shareholders the opportunity to vote specifically on remuneration on a regular, annual, basis. There are those who believe that such a vote is both nugatory, in that it could not undo contracts already undertaken, and intrudes into the boardroom in an unprecedented way. However, the contrary view is that, since this is uniquely an area in which the board has control over the direct transfer of the shareholders’ wealth to its own members, a register of shareholder opinion is both desirable and necessary. Such a vote would give legitimacy to the outcomes of compensation structures, and act as a lightning rod for concern about this single element of company policy. If these resolutions are to be put to shareholders, it will require much greater analysis and involvement of the investing institutions. Their public support, where earned, will be critical in changing the climate of the debate on this subject. It may make the management of AGMs more susceptible to disruption for single-issue protestors, but they already have opportunities to draw attention to themselves and their causes in debate on other resolutions. We believe such a vote would give shareholders a clearer opportunity to support sensible remuneration structures publicly.

 

 

Costard: “Remuneration! O, that’s the Latin word for three farthings: three farthings – remuneration. – ‘What’s the price of this inkle?’ – ‘A Penny.’ – ‘No, I’ll give you a remuneration’: why, it carries it. – Remuneration! – why, it is a fairer name than French crown. I will never buy and sell out of this word.”

 

William Shakespeare: Love’s Labour’s Lost, Act III Scene 1

 

 

THE ICGN SUB-COMMITTEE ON EXECUTIVE REMUNERATION

 

Alastair Ross Goobey, (UK), Chairman. (Hermes Focus Asset Management)

Linda Selbach, (USA), (Barclays Global Investors)

Ariyoshi Okumura, (Japan), (Consultant)

Florian Schilling, (Germany), (Heidrick & Struggles)

Rob Collinge, (UK), (Senior VP, Benefits, GlaxoSmithKline)

Sandy Easterbrook, (Australia), (CGI)

Colin Melvin, (Scotland), (Baillie Gifford)

 

Secretary: David Snell, (Hermes Pensions Management)